Barilla Pasta Doesn’t like When Two Noodles Touch
Gay rights activists in Italy have launched a boycott of the world’s leading pasta maker after its chairman said he would only portray the “classic family” in his advertisements and, if people objected to that, they should feel free to eat a different kind of pasta. ~ TheGuardian.com
“I would not do it but not out of a lack of respect for homosexuals who have the right to do what they want without bothering others … [but] I don’t see things like they do and I think the family that we speak to is a classic family.” ~ Guido Barilla
Clearly this Guido guy is an idiot. Way to singlehandedly keep the stereotype of the Italian homophobe alive buddy. With that said, I really don’t know where this boycott is getting the grapes to go after Barilla. Guido is clearly respectfully declining to portray anything but the “classic family” in his ads. He isn’t going around gay-bashing like other companies…..cough cough…..Chick-fil-A….
Secondly, when the hell have you ever seen a Barilla ad? I think Barilla pasta is just one of those things you know is in the super market when you go shopping. Maybe, Guido, you just cut advertising all together. It would save you time, money, and the need to explain, respectfully of course, that you are a homophobic company.
Hey Guido, it’s your call. I would just keep my mouth shut, even bringing it up can’t help your company. However, I do respect your opinion on the boycott. Total CEO move.
“Well, if they like our pasta and our message they will eat it; if they don’t like it and they don’t like what we say they will … eat another.” ~Guido Barilla
The only thing about that statement, Guido, is that you now have a nationally trending topic on Twitter of #BoycottBarilla. That can’t be good for business.
PS- Whatever happens this is sure to cost Barilla a pretty penne………..