Video game developers really know how to kick you in the feels with a commercial for their newest game. For example: Last week I saw an ad for Halo 5, I game I had no intention on buying, and later that night i preordered it on Amazon. That’s some powerful advertising. Iv’e already had Fallout 4 preordered for months, so no impulse buy here, but what this ad did do for me is get me prepped for the game iv’e been waiting for, for years. It’s amazing what a well placed song will do.

-Matt