The maker behind two of America’s bestselling beers has an idea that’s truly out of this world. Budweiser is looking for a way to develop a micro-gravity beer made to be brewed and drunk on Mars. The plan was unveiled during South by Southwest’s annual Interactive Festival (SXSW) in Austin, Texas this week. According to AdWeek, the brewer is exploring methods for how to deal with the micro-gravity environment on Mars in order to produce a brew that can be imbibed on the planet.
“When you’re in a zero-gravity environment, a beverage with carbonation is going to be an issue,” retired astronaut Clayton Anderson explained to the SXSW panel which also featured Budweiser company executives. The conversation was hosted by “The Martian” actress Kate Mara. – Fox News
I’ll be honest with you: one of the first thoughts that popped into my head when people started talking about colonizing Mars was “how will we drink beer?”. Beer is a very important part of my life, and I believe that Benjamin Franklin (or whoever the hell said it) put it best: “Beer is proof that God loves us and wants us to be happy”. Just because we’re leaving Earth doesn’t mean we shouldn’t be able to enjoy some hoppy goodness. Thanks to the wonderful people at Budweiser, we may not have to worry about that. It’s far from a done deal, but if you ever wonder why they call Budweiser ‘The King of Beers’, go back and read this article. They’re jumping ahead of every other beer company in the marketing world and already making sure that when you hear the word Mars, your next thought is Budweiser. It’s no longer a question of ‘if’ we’ll colonize Mars, and Budweiser is going to make sure that whoever accomplishes this spectacular feat has an ice cold beer nearby.
In What Might Be The Smartest Marketing Campaign Of All Time, Budweiser Is Re-Branding It’s Beer ‘America’ This Summer
The cans, in addition to the usual patriotic flare, will have phrases from the Pledge of Allegiance and lyrics from “The Star-Spangled Banner” and “America the Beautiful,” the company said.
If anything ever deserved the Citizen Kane slow clap, it’s this decision by Budweiser. What a beautiful, brilliant move. I can honestly say that I’ve never been swayed one way or the other by advertising campaigns except when it comes to beer. My usual plan is ‘buy whatever is cheapest’ and while that has turned out to be a horrifically flawed plan, I’m sticking to it. But when it comes to beer, advertising and bottle/can design means a lot to me. Budweiser’s American flag cans usually get the job done, and that’s why I’ll drink them all summer. Now that they’re upping their game and actually adding the word ‘America’ to their cans, it’s a no brainer. People who say Budweiser and Bud Light taste like piss and aren’t real beers can enjoy their $9 10% craft brews and wake up with a headache that would kill an elephant the next morning. I’ll enjoy my 15 Budweiser’s and wake up ready to fly a plane. My only other desire is for them to do the same with Budweiser tap handles. I want to be able to order a nice cold draft of America whenever I go out to eat. Let me have that this summer, Mr. Budweiser.
*UPDATE* – Some People Are NOT Happy At The Way Wolves Are Depicted In The Budweiser Super Bowl Ad (Seriously)
You can put a cute puppy into pretty much any environment, put it on film and I’m going to love it. It’s just one of those things that no matter the situation I’m going to love it and tear up. Well it turns out Budweiser does not only make beer that I enjoy, but they also have perfected the art of a puppy and a group of horses being best friends. Their really isn’t much more to this commercial than inter species friendship, but sometimes that’s all you need.
This is literally the hardest choice I have to make on a daily basis. I’d love to just kick back and have a few beers every night, but I also don’t want to weigh 400 pounds. As far as working out goes, I’ll start and end with this: I have a free on site gym at work that’s been open for two months and I’ve gone there three times. Back to the greatest web site ever created. Get drunk not fat ranks every beer and liquor you can think of based on the amount of included alcohol versus calorie content.
||ABV Alcohol % by Volume||Calories Per Serving||C.F.A. Calories From Alcohol Higher is better||Carbs Per Serving||Comments
|Pure Ethanol Not a real drink, for comparison only||100%||238 calories per 1.5 oz||Score: A+ 100.00%||0.00||7.1 Calories per gram (http://annals.org/article.aspx?articleid=691502) Density = 0.789 g/cm3 Grams in one fluid oz = 28.3495 7.1 x 0.789 x 28.3495 = 158.81 cals per fl oz|
|Everclear||95%||226 calories per 1.5 oz||Score: A+ 99.97%||0.00||Calorie info obtained directly from Luxco Spirits. 750ML for $12.99|
|Jose Cuervo Especial (Gold)||40%||96 calories per 1.5 oz||Score: A+ 99.26%||0.00||Calorie info directly from a Jose Cuervo Consumer Representative $22.99 for 1.75L|
|Jose Cuervo Especial (Silver)||40%||96 calories per 1.5 oz||Score: A+ 99.26%||0.00||Calorie info directly from a Jose Cuervo Consumer Representative $22.99 for 1.75L|
|Crown Royal – Special Reserve||40%||96 calories per 1.5 oz||Score: A+ 99.26%||0.00||Obtained directly from http://www.knowyourdiageodrink.com $22.49 for 750ml|
|Gordons – Dry Gin||40%||96 calories per 1.5 oz||Score: A+ 99.26%||0.00||Info directly from knowyourdiegodrink.com $14.99 per 1.75L at BevMo|
Now my summer of Long Island Iced Tea’s seems like a bad idea. This is the ultimate borderline alcoholic lazy man’s dream website. Whoever made this, know you now have a new best friend.
To get the full tour, visit http://getdrunknotfat.com/