BOOM – McDonald’s Corp. is telling franchisees to prepare for a potential nationwide launch of all-day breakfast as soon as October, according to an internal memo sent to U.S. operators last week.
The memo, from LeAnn Richards, who is leading McDonald’s All-day Breakfast Task Force, and Central Zone President Charlie Strong, said that early results from all-day breakfast tests in San Diego and Nashville were “encouraging.”
“Our customers love it — they’ve been asking for it for years — and our crew in the test markets enjoy this new platform because it makes changeover much smoother,” the memo said.
Talk about a great way to head into the weekend. A while back we heard rumblings of a possible all day breakfast from McDonald’s, which is pretty much everything I’ve ever wanted. I’m not just talking about McDonald’s; I’m talking about life. An all day McDonald’s breakfast menu would solve a lot of mine and society’s ills. If this is really happening in October or the near future, then the world is about to change for the better. McDonald’s for the win.
On this week’s show we talk Wrestlemania 31, TV shows, McDonald’s breakfast being served all day, and the anatomy of a walrus.
FTC – General Mills is bringing back a “crunch” iteration people have been clamoring for: French Toast Crunch — according to a company press release. It originally appeared on shelves in 1995 and was pulled in 2006.
The company says it is doing this because customers have been begging for it. And certainly, many have been. But there’s a larger story to tell here — the decline of cereal sales.
As the AP reports, cereal sales have been having a rough go of it lately, with Greek yogurt and breakfast sandwiches gaining more favor with consumers. General Mills actually cut its sales and profit outlook for the year recently. The AP says the company blamed it on persistent sales weakness in the food industry.
What a bittersweet story. The sweet part is obviously the fact that French Toast Crunch will be back on shelves in January. It’s sweet for a few reasons: figuratively because it’s a delicious cereal that people have wanted back since it got discontinued. It’s also literally sweet because it’s a cereal make with sugar and syrup. The bitter part is that cereal sales are doing this poorly. If I’m being honest with everyone, I’m not sure I want to live in a world where Greek yogurt is more important and popular than cereal. That just makes me sad. Even without the return of French Toast Crunch, there are a ton of cereals out there that could tickle your fancy. Next time you’re thinking about buying Greek yogurt, remember this article, and remember that cereal needs you more than you need it. Here are my top 5 cereals:
5. Cap’n Crunch – would be much higher if it didn’t destroy my mouth.
4. Oreo O’s – the deliciousness of Oreos drenched in a bowl of milk. What’s not to love?
3. Lucky Charms – sometimes the most obvious choices are the best ones.
2. Frosted Mini Wheat’s – FTW
1. Cookie Crisp – The GOAT
What is the level that is 1,000 times above “heart warming”? Whatever it is, this story has gotten me to that point. I like to call myself an entrepreneur, but after seeing this I need to seriously consider what it means to be an entrepreneur. This kids wakes up every morning and lives his dream. Lives it!
“The hugs are way more important than the food…the food is food” -Tim
I wish more places were run with that mantra.