The World Taekwondo Federation (WTF) has changed its name to World Taekwondo because of the “negative connotations” associated with its initials.
The organisation had used the previous name since it was established in 1973.
However, it felt in the “digital age” the slang of the old abbreviation was “unrelated to our organisation and so it was important that we rebranded to better engage with our fans”.
The change was made before the start of the 2017 World Taekwondo Championships. – BBC
Who knew such a simple and common acronym would give something as prestigious as the World Taekwondo Federation such problems? It does suck to have your federation branded alongside ‘what the fuck’, so I certainly understand the change. What I don’t understand is changing it to World Taekwondo. Try saying World Taekwondo in a sentence. It sounds like you’re cutting yourself off. I don’t know how many World Taekwondo companies there are, but I feel like they could have put any other word at the end and it would’ve been fine. World Taekwondo League. World Taekwondo Coalition. World Taekwondo Association. Basically anything but just World Taekwondo.
While there hasn’t been an official statement yet, I have to imagine the Wise Turkey Foundation will be changing it’s initials any day now.