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The maker behind two of America’s bestselling beers has an idea that’s truly out of this world. Budweiser is looking for a way to develop a micro-gravity beer made to be brewed and drunk on Mars. The plan was unveiled during South by Southwest’s annual Interactive Festival (SXSW) in Austin, Texas this week. According to AdWeek, the brewer is exploring methods for how to deal with the micro-gravity environment on Mars in order to produce a brew that can be imbibed on the planet.
“When you’re in a zero-gravity environment, a beverage with carbonation is going to be an issue,” retired astronaut Clayton Anderson explained to the SXSW panel which also featured Budweiser company executives. The conversation was hosted by “The Martian” actress Kate Mara. – Fox News
I’ll be honest with you: one of the first thoughts that popped into my head when people started talking about colonizing Mars was “how will we drink beer?”. Beer is a very important part of my life, and I believe that Benjamin Franklin (or whoever the hell said it) put it best: “Beer is proof that God loves us and wants us to be happy”. Just because we’re leaving Earth doesn’t mean we shouldn’t be able to enjoy some hoppy goodness. Thanks to the wonderful people at Budweiser, we may not have to worry about that. It’s far from a done deal, but if you ever wonder why they call Budweiser ‘The King of Beers’, go back and read this article. They’re jumping ahead of every other beer company in the marketing world and already making sure that when you hear the word Mars, your next thought is Budweiser. It’s no longer a question of ‘if’ we’ll colonize Mars, and Budweiser is going to make sure that whoever accomplishes this spectacular feat has an ice cold beer nearby.
I tried something new at SXSW this year. I went blind. No, I didn’t lose my sight (although that would make all my movie reviews very unique). I went in blind to every movie I saw, which from Friday to Wednesday was a grand total of 23. Let me explain: Usually, when I get to SXSW the first thing I do is look at film listings so I can search trailers to get a jist of what movies I might want to see. This helps get my schedule ready so I can surgically jump from venue to venue seeing as many movies as I can. Like a mother-fucking movie seeing James Bond. However, this year I stuck with just reading the text synopsis and looked at the single photo that came along with it.
Here’s an example of what SXSW puts out for each movie:
A small synopsis, director, writer, some cast, a photo and that’s it. Nothing about the score or soundtrack, no spoilers and nothing really to prepare you for what you’re about to see. Which is a good thing.
I have been taking more chances this trip, largely because i’m trailer free. Trailers, for me, are the judge-a-book-by-it’s-cover-type shit and I won’t have it. In the past, if I saw even the smallest thing in a trailer I didn’t like, I would immediately write that movie off. which isn’t fair. Trailers can be misleading, ruin story elements and make a film feel totally not what it actually is. So I got rid of them.
I know it’s almost impossible to avoid mainstream trailers, for two reasons. One, they are fucking awesome, especially for a trailer from a film franchise you love. And B, they are literally everywhere: before YouTube videos, TV commercials, movie theaters, billboards… fuckin’ Spotify! A MUSIC streaming app has movie trailers, think about that. I know the process it would take to avoid trailers, so I guess what i’m saying is take a chance on new movies and try seeing movies without having any predispositions before doing so. Head to your nearest art house or indy theater and see something. Hell, pop open Netflix and search for something there!
Avoid trailers……except when we post them on here. Always watch the trailers we post. ALWAYS.
Last night I had the honor and the privilege to watch (about) 10 minutes of exclusive clips, never before seen, of ‘Alien Covenant’. It was particularly special because Ridley Scott, Katherine Waterston, Danny McBride and Michael Fassbender all were in attendance. After the clips, which were awesome, they also screened the original cut of the 1979 classic, ‘Alien’. I have never seen ‘Alien’ on the big screen before, which made last night a dream come true.
This is probably my 10th blog post about Donald Cried and you know what? I don’t care. I love Donald Cried and you will too…once it’s out in theaters on March 3 and you actually get a chance to see it. Besides the video teasers, this is the first proper trailer that Donald Cried has received. If this even sparks your interest a little bit, I HIGHLY suggest finding a theater that will be showing it. It’s worth your time, and them some.
“Delightfully bloody” -Matt Vieira
The year is 1997, the location is the edge of a vast wasteland that “The Kid” calls home, His only companion is a girl he meets named Apple. After losing his parents in this post apocalyptic world, The Kid, Played by Munro Chambers, finds himself on his own with nothing but a underground fort and his comic books to keep him company. Sprinkle in a love interest (Apple), a futuristic, armwrestling cowboy, a one-eyed super villain, and a all the 80’s electronic music you can handle and you have “Turbo Kid”. Picture it like Mad Max on BMX bikes. When this hits theaters near you, or VOD, do yourself a favor and watch it. Be forewarned, it is filled with more blood than a butcher shop.
At this point, you don’t need anyone to tell you how great Bill Murray is, but for over 40 years he’s been one of the best late night guest’s on TV. I have to imagine hosts are delighted to have him, and he always does something different. For example, Jimmy Kimmel is doing his show in Austin this week for SXSW, so Bill Murray shows up last night in a sun dress and cowboy hat. Bill Murray might be the only male senior citizen to wear a sun dress and get away with it, but that’s part of his charm. He’s a delightfully insane human being.