The maker behind two of America’s bestselling beers has an idea that’s truly out of this world. Budweiser is looking for a way to develop a micro-gravity beer made to be brewed and drunk on Mars. The plan was unveiled during South by Southwest’s annual Interactive Festival (SXSW) in Austin, Texas this week. According to AdWeek, the brewer is exploring methods for how to deal with the micro-gravity environment on Mars in order to produce a brew that can be imbibed on the planet.

“When you’re in a zero-gravity environment, a beverage with carbonation is going to be an issue,” retired astronaut Clayton Anderson explained to the SXSW panel which also featured  Budweiser company executives. The conversation was hosted by “The Martian” actress Kate Mara. – Fox News

I’ll be honest with you: one of the first thoughts that popped into my head when people started talking about colonizing Mars was “how will we drink beer?”. Beer is a very important part of my life, and I believe that Benjamin Franklin (or whoever the hell said it) put it best: “Beer is proof that God loves us and wants us to be happy”. Just because we’re leaving Earth doesn’t mean we shouldn’t be able to enjoy some hoppy goodness. Thanks to the wonderful people at Budweiser, we may not have to worry about that. It’s far from a done deal, but if you ever wonder why they call Budweiser ‘The King of Beers’, go back and read this article. They’re jumping ahead of every other beer company in the marketing world and already making sure that when you hear the word Mars, your next thought is Budweiser. It’s no longer a question of ‘if’ we’ll colonize Mars, and Budweiser is going to make sure that whoever accomplishes this spectacular feat has an ice cold beer nearby.

-Ryan