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In What Might Be The Smartest Marketing Campaign Of All Time, Budweiser Is Re-Branding It’s Beer ‘America’ This Summer

INBudweiser is renaming its beer “America” for the summer. The special cans and bottles will be available May 23 through the presidential election in November, owner Anheuser-Busch said Monday.

The Atlantic notes that’s just in time for peak beer season: “Summer is the best-selling season for beer — about one-third of all U.S. sales are between Memorial Day and Labor Day.”

The cans, in addition to the usual patriotic flare, will have phrases from the Pledge of Allegiance and lyrics from “The Star-Spangled Banner” and “America the Beautiful,” the company said.

If anything ever deserved the Citizen Kane slow clap, it’s this decision by Budweiser. What a beautiful, brilliant move. I can honestly say that I’ve never been swayed one way or the other by advertising campaigns except when it comes to beer. My usual plan is ‘buy whatever is cheapest’ and while that has turned out to be a horrifically flawed plan, I’m sticking to it. But when it comes to beer, advertising and bottle/can design means a lot to me. Budweiser’s American flag cans usually get the job done, and that’s why I’ll drink them all summer. Now that they’re upping their game and actually adding the word ‘America’ to their cans, it’s a no brainer. People who say Budweiser and Bud Light taste like piss and aren’t real beers can enjoy their $9 10% craft brews and wake up with a headache that would kill an elephant the next morning. I’ll enjoy my 15 Budweiser’s and wake up ready to fly a plane. My only other desire is for them to do the same with Budweiser tap handles. I want to be able to order a nice cold draft of America whenever I go out to eat. Let me have that this summer, Mr. Budweiser.

-Ryan

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Charge Before You Fly!

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TSA’s newest security hurdle? Checking to make sure all of your electronic devices will power up and work as normal. That means no dead phones, tablets, laptops etc. Here’s my question, if a device is dead it is absolutely useless, would a bad guy terrorist need a working device to do anything? Maybe they should be checking for iPads that instead of running IOS7 there is just a big button in the middle of the screen that reads “BOOM”. Maybe that’s the better option.

-Matt

PS – If portable charging cases and devices don’t push this new regulation hard in there new marketing then they need to hire new marketers.

 

Grab Your Wiener? Use This Cleaner!

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Oh boy, do I know someone who could use this. But don’t we all? That one friend who spends 99.9% of the day with a hand(s) down their pants?  If you don’t know what i’m talking about, take a look down, because you’re that friend.

-MattyV

Photo Cred: Peter Hanney

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