A few takeaways from this commercial:
- if you’re going to pay tribute to a horror movie, The Shining is always a good choice, so kudos to IKEA for that
- overalls will clearly never go out of style
- how fucked up is this kid’s imagination?
- how can a kid with that bad of a haircut be that good at driving his wheelie?
IKEA staying ahead of the game, releasing their Halloween commercial before people get sick of Halloween. Veteran move.