I wrote yesterday how the world is on the brink of Ron Burgundy overload. Every time you turn on a late night talk show or commercial, there he is, mispronouncing words or having a staring contest with a horse. I’d be happy if Ron Burgundy went away for a few weeks, and then reemerged Christmas morning for the whole world to see on the big screen. Well, maybe not disappear completely. This Saturday Paul Rudd (Brian Fantana) is hosting Saturday Night Live. I fully expect Rudd to plug the new Anchorman movie, which has already proved it’s willing to promote itself in any way possible. My question is this: is it possible to reference Anchorman without including the movie’s leading man, who also happens to be one of SNL’s most notable alumni? Since we were forced to sit through all those Dodge commercials, the least Ferrell can do is reward us with a Ron Burgundy performance at studio 8H. A Sean Connery celebrity jeopardy wouldn’t hurt, either.
I can’t wait for Anchorman 2. There’s a 99% chance it’s going to be great and we can live happily ever after. There’s also a 99% chance that the world will be sick of Ron Burgundy by the time December 25th rolls around. Talk show appearances. Car Commercials. Newscast spots. Anchorman 2 trailers. Ron Burgundy has been in all of these things, and the movie is still over three weeks away! I can’t imagine how many Anchorman trailers and Dodge commercials we’ll see during the week the movie comes out. Will Ferrell is the man. Ron Burgundy is a legend. But maybe it’s time he goes away for a few weeks. It’ll be that much sweeter when we see him again on the big screen.
Ron Burgundy Sang Mayor Rob Ford’s Re-election Campaign Song on Conan Last Night.. And it Was Awesome
Give Ron Burgundy a double segment on late night TV and he’ll turn it into gold. The best part of his appearance on Conan was the Rob Ford re election campaign song bit. “Working for the Weekend” is actually a great choice for his new campaign. I can’t think of what’s weirder: Ron Burgundy singing a mayor’s campaign song or Rob Ford actually running a re election campaign. I guess if there’s one person who can restore Rob Ford’s good name, it’s Ron Burgundy and his sweet jazz flute.
“Ron Burgundy’s “classy” life story will soon be coming to book shelves. A memoir about San Diego’s fictional Action 4 News Team anchor was announced on Wednesday to coincide with the upcoming release of “Anchorman: The Legend Continues,” a sequel to the 2004 hit comedy starring Will Ferrell, “Anchorman: The Legend of Ron Burgundy.” “Let Me Off at the Top! My Classy Life and Other Musings” will chronicle Burgundy’s beginnings, from his early childhood to his rise as a star journalist. No topics are off limits, including Burgundy’s many love conquests and his beloved dog, Baxter. “The list of legendary American broadcast news journalists is short: Edward R. Murrow, Walter Cronkite, and, of course, Ron Burgundy,” said Mauro Di Preta, vice president and editor-in-chief at the memoir’s publishing house, Crown Archetype. “The printed page will allow Ron to tell his story in a much more intimate way. ‘Let Me Off at the Top!’ will be a classic for years to come.” “Burgundy” also has high hopes for the memoir. “I don’t know if it’s the greatest autobiography ever written. I’m too close to the work,” Burgundy said in a press release, adding,”I will tell you this much: The first time I sat down and read this thing…I cried like a goddamn baby, and you can take that to the bank!” “Let Me Off at the Top! My Classy Life and Other Musings” will be released in digital and print formats on Nov. 19.” – CBS News
Will Ferrell and company sure do know how to build anticipation for a movie. Apparently the book, titled Let Me Off At The Top! My Classy Life and Other Musings, will document Ron Burgundy’s entire life, from childhood to his exploits as an anchorman. I have a feeling we’ve seen the last of Will Ferrell until Anchorman premieres December 20th. He’s 100% Ron Burgundy now. While I can’t see many other movies adopting this type of marketing strategy, one thing is for sure: no one transforms themselves into the characters they play better than Will Ferrell.