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The Boyz II Men Pretzel Love Songs Marketing Campaign for Wendy’s Is Genius

Just when I thought I couldn’t love Wendy’s any more, they pull Boyz II Men out of retirement or a nursing home and have them read actual tweets about Wendy’s new pretzel bun. Do I love the pretzel bun? Yes. Do I love Boyz II Men? Also yes. Does listening to Boyz II Men read tweets about people’s lust for pretzels make me want a Wendy’s pretzel bun sandwich? Kind of. Job well done, Wendy’s. I’ll always support you:

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Let’s see what the Iron Sheik thinks about the pretzel love songs:

Alrighty then.

– Ryan

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