In What Might Be The Smartest Marketing Campaign Of All Time, Budweiser Is Re-Branding It’s Beer ‘America’ This Summer
The cans, in addition to the usual patriotic flare, will have phrases from the Pledge of Allegiance and lyrics from “The Star-Spangled Banner” and “America the Beautiful,” the company said.
If anything ever deserved the Citizen Kane slow clap, it’s this decision by Budweiser. What a beautiful, brilliant move. I can honestly say that I’ve never been swayed one way or the other by advertising campaigns except when it comes to beer. My usual plan is ‘buy whatever is cheapest’ and while that has turned out to be a horrifically flawed plan, I’m sticking to it. But when it comes to beer, advertising and bottle/can design means a lot to me. Budweiser’s American flag cans usually get the job done, and that’s why I’ll drink them all summer. Now that they’re upping their game and actually adding the word ‘America’ to their cans, it’s a no brainer. People who say Budweiser and Bud Light taste like piss and aren’t real beers can enjoy their $9 10% craft brews and wake up with a headache that would kill an elephant the next morning. I’ll enjoy my 15 Budweiser’s and wake up ready to fly a plane. My only other desire is for them to do the same with Budweiser tap handles. I want to be able to order a nice cold draft of America whenever I go out to eat. Let me have that this summer, Mr. Budweiser.