John Cena’s Shoulder Injury Could Be Just What The WWE Needs To Break Them Out Of Their Funk
Rather upside down start to 2016 as tomorrow I will head to Birmingham for shoulder surgery. Life’s full of set backs but #nevergiveup
— John Cena (@JohnCena) January 7, 2016
Before I get started, Cena’s injury, combined with the injuries of Rollins, Orton, Daniel Bryan & (to a lesser degree) Cesaro, Barrett etc. is the worst possible news for the WWE heading into WrestleMania season. To make matters worse, WWE is trying to sell out Cowboys Stadium, which means somehow getting 100,000+ people to buy tickets to an event without a plethora of top stars. Barring any other awful news, The Rock, Undertaker, Lesnar and active top stars will be in Dallas, but not having the others is going to hurt. With that said, just as Rollins and Orton’s injuries opened the door for top superstars to step up, Cena’s injury might do more than that. It’s no secret that the WWE is in both a creative and ratings slump, and most of the blame is falling on the shoulders of Vince McMahon. Luckily for McMahon, this is not unchartered territory.
The WWE went through a similar lull in the mid 90s, the only difference that time being the emergence of true competition in the form of WCW. McMahon, sick of falling behind in the ratings, gave his performers more control of their characters and allowed them to be edgier, and thus the most successful period in wrestling history was born. In 2016, there is no viable competition to the WWE. Companies like ROH, Lucha Underground and NJPW, while popular, cannot compete with the advertising and TV deals that WWE has. While competition might not force McMahon to make changes, injuries could. I’m not saying the WWE needs another Attitude Era, because while that was successful, the in ring product is far superior now. Guys getting hit in the head with chairs and girls walking around in bikinis worked in the 90s, but that time has come and passed. Now more than ever, the WWE needs major characters, whether baby face or villain, that fans can relate to. No more 50/50 booking. No more safety net. The WWE roster has never been deeper or more talented, and now is the time for McMahon to let the performers, the ones who have always bailed him out in the past, do their job. Monday’s Raw was a good start, with Del Rio and Rusev forming a solid tag team and the Social Outcasts (Heath Slater, Bo Dallas, Curtis Axel & Adam Rose) getting a win AND some microphone time. McMahon doesn’t like to admit when things are going bad, but he’s done it before and adjusted, and a serious injury to the face of the WWE might just be exactly what needed to happen to shake things up.