ICYMI: Burger King paid for king to walk in with Floyd Mayweather. Estimated to cost $1M+ pic.twitter.com/hCj6TCEC42

— Darren Rovell (@darrenrovell) May 4, 2015

Best million dollars ever spent. When I was watching the fight Saturday I had already had a few beers, so I honestly thought I was hallucinating the Burger King into existence in Floyd Mayweather’s entourage. I was the Burger King one year for Halloween and I thought he was coming back to haunt me in a vulnerable moment. Alas, it was not a dream, and the Burger King really was at the fight and walked Floyd to the ring. My personal disgust for Floyd Mayweather as a living, breathing being aside, this was awesome. According to UPROXX, the digital consumption around Burger King has increased 1,343% since the fight. While I have no idea what that means, 1,343 is a high number, so it must be good. Why is Burger King working so closely with a piece of shit like Floyd Mayweather? Well, that’s a story for a different time, but for now, the King is in.

– Ryan