Uber Is Introducing A ‘Sixth Star’ Award For Exceptional Drivers And Sounds Like The Best Company In The World To Work For
Star – Uber is the poster child for disruption and technological innovation. Yet with a new program meant to inspire its drivers, the 6-year-old startup is deploying a pretty old-school tactic: an employee-of-the-week award for drivers.
There’s a bit of a twist though — Uber drivers aren’t technically company employees.
Each week, Uber awards two drivers a Sixth Star for exceptional service. Winners get a $1,000 American Express gift card, some corporate schwag — hat, medal of honor, etc. — and public recognition for being awesome.
“We want to recognize service for which our five-star rating system is simply not enough,” Uber vice president David Richter told The Huffington Post in an email, referring to how the ride-share app lets customers rank drivers on a scale of one to five stars.
Marketing and management experts said the program, which was just expanded globally, has the potential to inspire drivers, and signals to customers that Uber values drivers.
I love Uber. Their app, their service, their drivers; everything they do is excellent. The company is now worth $41 BILLION, so they’re deciding to give back to their best drivers. $1,000 gift cards to their best drivers not only entices the drivers to be prompt and professional, but as the article states above, it let’s it’s customers know that they value their drivers as well. It goes without saying that the creators and executives for Uber are geniuses, but this move is hopefully going to keep them successful for years to come. Also, how great must it be to be an Uber driver? You’re getting paid to drive around in the comfort of your own car, and you get to meet all sorts of insane people. One of my Uber drivers told me a story about how one time he picked up a bunch of girls from a bachelorette party and they were just out of control, flashing everyone and everything that came their way. Sign me up for that goodness.