A few takeaways from this commercial:

• if you’re going to pay tribute to a horror movie, The Shining is always a good choice, so kudos to IKEA for that
• overalls will clearly never go out of style
• how fucked up is this kid’s imagination?
• how can a kid with that bad of a haircut be that good at driving his wheelie?

IKEA staying ahead of the game, releasing their Halloween commercial before people get sick of Halloween. Veteran move.

– Ryan