From Compton to Cupertino, Dr. Dre is Raps First Billionaire
Congrats Dre, you have made it to where no rapper has gone before…BILLIONS. While the deal seems pretty clear – Apple acquires Beats Audio – lets look at what is actually happening. What Apple really bought isn’t the over priced, mediocre, headphones, nope, what Apple actually bought was the Beats name, notoriety, and their streaming service, Beats Music. With music sales down Apple knows the the future of music isn’t in paid downloads, but rather in music streaming services such as Spotify, Groove Shark, and Pandora. Apple seems to be poised for a big couple of months with their acquisition of Beats Audio leading the charge. Will we see a “Beats” tag on the new iPhone? Tune in next week for Apple’s yearly even to find out!