Source – Ronald McDonald’s not clowning around with his new look.

The fast-food mascot has swapped his mustard yellow jumpsuit for a stylish red blazer and ketchup-colored bow tie. He also rocks an updated red-and-white rugby shirt, slimmer yellow pants and a matching vest.

Ronald appears to have tamed his wild red hair, but his oversized shoes have stayed the same.

His theatrical new wardrobe was designed by Ann Hould-Ward, a Broadway costume designer who won a Tony for “Beauty and the Beast.”

In addition to his new duds, Ronald will also be getting a new responsibility. The clown will play an active role on social media and will tweet from the McDonald’s account using the hashtag #RonaldMcDonald, the company said Wednesday.

“Selfies …here I come! It’s a big world and now, wherever I go and whatever I do … I’m ready to show how fun can make great things happen,” Ronald said in a McDonald’s press release.

Ronald was first portrayed by TV weatherman Willard Scott. The character made his debut in 1963.

No no no no no no no no no no. I don’t like McDonald’s food. It’s absolutely my least favorite fast food joint but Ronald McDonald is an American institution. He’s a clown with huge hips who always freaked me out but for some reason convinced kids to eat cheeseburgers for all three meals. I don’t want to see a slim, sharply dressed Ronald McDonald who wants to take selfies. I want to see him for what he really is: an out of shape clown who pounds chicken nuggets like they’re going out of style. I refuse to accept this. Michelle Obama and her get kids skinny campaign has gone too far! You can force me to exercise but you will never make me like this Ronald McDonald imposter. Gattaca! Gattaca! Gattaca!

– Ryan