Introducing the new Captain Morgan Taco Rum. You’ve never tasted taco rum quite like this before. #LifeLoveLoot pic.twitter.com/MEOroMmilF

— Captain Morgan (@CaptainMorganUS) April 1, 2014

Captain Morgan Taco Rum is 5 times taco’d for a smoother, fiesta-like taste. #LifeLoveLoot #taco — Captain Morgan (@CaptainMorganUS) April 1, 2014

Looks like the joke’s on me. Some people actually want a taco flavored rum? #TacosForDays#AprilFools

— Captain Morgan (@CaptainMorganUS) April 2, 2014

I love the effort here on Captain Morgan’s part, but when you bring tacos into the mix you’re just over matched. We will literally eat or drink anything with the word taco in it. It doesn’t even have to taste like tacos. You just have to put the word in there and people will go for it. I really wouldn’t be surprised if people start an uproar because this DOESN’T exist. In the 24 hours it took to come out as a joke I bet millions of people planned Captain Morgan taco party’s this weekend. Part of me wants to say its cool but a much larger part of me thinks its disturbing. But then that small part of me eats a taco and everything makes sense again. Better luck next year, Captain.

– Ryan