“Ron Burgundy’s “classy” life story will soon be coming to book shelves. A memoir about San Diego’s fictional Action 4 News Team anchor was announced on Wednesday to coincide with the upcoming release of “Anchorman: The Legend Continues,” a sequel to the 2004 hit comedy starring Will Ferrell, “Anchorman: The Legend of Ron Burgundy.” “Let Me Off at the Top! My Classy Life and Other Musings” will chronicle Burgundy’s beginnings, from his early childhood to his rise as a star journalist. No topics are off limits, including Burgundy’s many love conquests and his beloved dog, Baxter. “The list of legendary American broadcast news journalists is short: Edward R. Murrow, Walter Cronkite, and, of course, Ron Burgundy,” said Mauro Di Preta, vice president and editor-in-chief at the memoir’s publishing house, Crown Archetype. “The printed page will allow Ron to tell his story in a much more intimate way. ‘Let Me Off at the Top!’ will be a classic for years to come.” “Burgundy” also has high hopes for the memoir. “I don’t know if it’s the greatest autobiography ever written. I’m too close to the work,” Burgundy said in a press release, adding,”I will tell you this much: The first time I sat down and read this thing…I cried like a goddamn baby, and you can take that to the bank!” “Let Me Off at the Top! My Classy Life and Other Musings” will be released in digital and print formats on Nov. 19.” – CBS News

Will Ferrell and company sure do know how to build anticipation for a movie. Apparently the book, titled Let Me Off At The Top! My Classy Life and Other Musings, will document Ron Burgundy’s entire life, from childhood to his exploits as an anchorman. I have a feeling we’ve seen the last of Will Ferrell until Anchorman premieres December 20th. He’s 100% Ron Burgundy now. While I can’t see many other movies adopting this type of marketing strategy, one thing is for sure: no one transforms themselves into the characters they play better than Will Ferrell.

– Ryan